DAILY AVANT-GARDE | CRAFTSMANSHIP IN FASHION
When fashion isn't running, but resting. When quality is perceived as something elementary and detail returns to the essentials. When the back is turned on mainstream and rage. When you consciously ignore trend and chic and discover style within yourself. When tradition, art and design are combined in a complex way and perfection, process and material are naturally presupposed, one has understood the value of craftsmanship and true luxury.
Craftsmanship is individuality. Individuality as a natural fundamental principle which is allowed to exist far from the masses and without being determined by fast-paced life. The art of craftsmanship can be found in the individual process of creation which, contrary to industrial society, provides the creation with a particular value. A creative process yielding singularity, originality and sophistication. It always happens differently, always unexpectedly and always incomparably. That is true luxury.